Retail Execution Software for South Africa

Specialized retail execution and merchandising software for FMCG brands. Ensure planogram compliance, track promotions, and optimize in-store performance.

92%
Planogram Compliance Rate
35%
Increase in Store Coverage
50%
Reduction in Audit Time
28%
Improvement in Share of Shelf

Retail Channels We Support

Comprehensive coverage across all major South African retail channels

Supermarket Chains

Major supermarket chains and grocery retailers

Independent Retailers

Spaza shops, convenience stores, and independent grocers

Pharmacy Chains

Major pharmacy chains and independent pharmacies

Hardware Stores

Hardware retailers and building supply stores

Liquor Stores

Bottle stores, wine shops, and liquor retailers

Petrol Station Shops

Convenience stores and forecourt retail outlets

Retail Execution Capabilities

Advanced tools for retail execution, merchandising, and in-store performance optimization

Planogram Compliance

Visual shelf audits with image recognition and compliance scoring against planograms

Shelf Audit Management

Comprehensive shelf audits capturing product placement, pricing, and availability

Store Visit Planning

Optimize retail rep routes and store visit frequencies based on priority and performance

Promotion Execution

Track promotional campaigns, display compliance, and in-store marketing materials

Retail Analytics Dashboard

Real-time insights into store performance, share of shelf, and competitor analysis

Trade Marketing Tools

Manage trade spend, promotional activities, and retailer relationship programs

Retail Execution Challenges We Solve

Addressing the unique challenges of retail execution and in-store merchandising

Challenge: Planogram Compliance Monitoring

Our Solution:

AI-powered image recognition for automated planogram compliance checking

Challenge: Multiple Store Chain Management

Our Solution:

Unified platform managing multiple retail chains with chain-specific workflows

Challenge: Real-Time Store Performance

Our Solution:

Live dashboard showing store performance metrics and compliance scores

Challenge: Promotion Execution Tracking

Our Solution:

Photo verification and geo-located confirmation of promotional displays

South African Retail Execution Market

The SA retail sector generates R1.2 trillion annually across 450,000+ outlets, with approximately 8,500 merchandising representatives managing in-store execution for FMCG brands and retail chains.

Retail Market Scale

Total Market Value:R1.2 trillion
Annual Growth:3.8%
Merchandising Reps:~8,500
Total Outlets:450,000+

Chain vs Independent

Major Chains:65% of value
Independent Stores:25% of value
Spaza Shops:8% of value
Online/Other:2% of value

Provincial Breakdown

Gauteng:42% of sales
Western Cape:21% of sales
KwaZulu-Natal:16% of sales
Other Provinces:21% of sales

Major SA Retail Chains & Distribution Networks

Shoprite Holdings

3,000+ stores across SA including Shoprite, Checkers, Usave, and LiquorShop formats. Dominant in LSM 4-8 markets.

Market Share: 28%
Store Count: 3,100+
Focus: Mass market
Coverage: National

Pick n Pay Group

1,900+ stores including Pick n Pay, Boxer, and TM formats. Strong presence in metropolitan areas.

Market Share: 17%
Store Count: 1,900+
Focus: Urban middle class
Coverage: Metropolitan

SPAR Group

2,800+ stores including SPAR, SUPERSPAR, KWIKSPAR, and TOPS formats. Franchise-based model.

Market Share: 12%
Store Count: 2,800+
Focus: Convenience
Coverage: Suburban/rural

Woolworths Holdings

1,400+ stores including Woolworths Food and Country Road. Premium positioning in food retail.

Market Share: 8%
Store Count: 1,400+
Focus: Premium/organic
Coverage: Urban affluent

Regulatory Environment & Compliance

Consumer Protection Act (CPA)

Comprehensive consumer rights protection affecting pricing, promotions, and in-store communications.

  • • Price transparency and display requirements
  • • Promotional terms and conditions clarity
  • • Product information accuracy standards
  • • Consumer complaint handling procedures

Competition Commission Guidelines

Anti-competitive practices prevention in retail execution and trade marketing activities.

  • • Fair trading practice compliance
  • • Supplier-retailer relationship protocols
  • • Market dominance abuse prevention
  • • Price fixing and collusion monitoring

B-BBEE & Transformation Requirements

Broad-Based Black Economic Empowerment compliance for supplier and retail partner relationships.

  • • Supplier diversity scorecards
  • • Transformation target tracking
  • • Skills development compliance
  • • Enterprise development reporting

Retail Execution Performance Metrics

Planogram Compliance94.2%

Average compliance across major chains

Store Coverage Efficiency87%

Optimal store visit frequency achievement

Promotion Execution Rate91%

Successful campaign implementation

Share of Shelf Growth+32%

Average client improvement

Implementation ROI:6-9 months

Retail Execution Best Practices

Multi-Format Strategy

Adapt execution strategies for different retail formats - from hypermarkets to spaza shops - with format-specific planograms and promotional approaches.

Focus: Format-specific workflows, localized compliance, cultural sensitivity

Technology Integration

Leverage AI-powered image recognition for shelf audits, GPS tracking for route optimization, and real-time data synchronization.

Focus: Mobile-first design, offline capabilities, automated compliance checking

Relationship Management

Build strong partnerships with store managers and regional buyers through consistent communication and value-added services.

Focus: Store manager CRM, performance sharing, mutual benefit programs

Data-Driven Insights

Utilize comprehensive analytics to identify trends, optimize shelf space allocation, and predict promotional performance.

Focus: Predictive analytics, competitive intelligence, performance benchmarking

Success Stories & Use Cases

FMCG Brand Manufacturer

Leading personal care brand improved planogram compliance by 45% across 8,500 outlets in 6 months using AI-powered shelf audits.

Compliance: +45%
Coverage: +32%
Share of Shelf: +28%
ROI Time: 7 months

Regional Retail Chain

500-store retail chain optimized merchandising operations, reducing audit time by 60% while improving promotional execution rates.

Audit Efficiency: +60%
Promotion Success: +38%
Rep Productivity: +42%
Cost Savings: R2.8M annually

Independent Store Network

Spaza shop network of 2,000+ outlets implemented standardized execution processes, improving supplier relationships and inventory turnover.

Inventory Turnover: +35%
Supplier Satisfaction: +52%
Order Accuracy: +48%
Revenue Growth: +24%

Implementation Support

Comprehensive training programs, change management support, and ongoing optimization ensure successful deployment across diverse retail environments.

  • • Multi-language training materials (English, Afrikaans, isiZulu, isiXhosa)
  • • Regional implementation specialists
  • • 24/7 technical support and troubleshooting
  • • Quarterly business reviews and optimization sessions

Transform Your Retail Execution Strategy

Join leading FMCG brands across South Africa who rely on our retail execution software for improved planogram compliance and in-store performance.