Job Description
Sales Representative - Technology
TechnologySales Representative
Overview
Technology Sales Representatives sell software, hardware, and IT solutions to businesses, combining technical knowledge with consultative selling to address complex client needs and drive digital transformation initiatives.
Key Responsibilities
- 1Prospect and qualify enterprise and SMB technology buyers
- 2Conduct needs analysis to understand business and technical requirements
- 3Deliver product demonstrations and proof-of-concept presentations
- 4Develop solution proposals and ROI business cases
- 5Coordinate with pre-sales engineers and technical teams
- 6Negotiate contracts, licensing, and service level agreements
- 7Manage complex sales cycles with multiple stakeholders
- 8Build executive-level relationships with C-suite decision-makers
- 9Collaborate with channel partners and resellers
- 10Maintain sales pipeline and forecast accuracy in CRM
- 11Attend industry conferences and technology events
- 12Achieve quarterly revenue and new business acquisition targets
Requirements
Education
Bachelor's degree in Business, IT, Computer Science, or related field
Experience
2-5 years B2B technology sales experience
Skills
- ✓Technical aptitude and IT infrastructure understanding
- ✓Solution selling and value-based methodology
- ✓Complex sales cycle management
- ✓Stakeholder mapping and engagement
- ✓Business case development and ROI analysis
- ✓SaaS, cloud, and enterprise software knowledge
- ✓CRM proficiency (Salesforce, HubSpot)
- ✓Presentation and demonstration abilities
Work Environment
Setting
Office-based with significant client-site visits and remote meetings
Hours
Standard business hours with flexibility for client schedules
Travel
30-50% regional or national depending on territory
Physical Demands
Minimal - primarily desk and presentation-based
Compensation & Benefits
Salary Range
R25,000 - R45,000 base salary
Structure
50/50 to 60/40 base-to-commission split; OTE R500k-R1.2M annually
Benefits
Car allowance, laptop, smartphone, medical aid, provident fund, accelerators
Industry Insights
Challenges
- •Rapidly evolving technology landscape requiring continuous learning
- •Long sales cycles (3-18 months for enterprise deals)
- •Competing against established incumbent solutions
- •Technical complexity requiring collaboration with specialists
Opportunities
- •High earning potential in enterprise software sales
- •Career progression to senior account executive or sales engineering
- •Specialization in high-growth areas (AI, cloud, cybersecurity)
- •International career opportunities with global tech companies
Industry Trends
- •Cloud and SaaS subscription model dominance
- •AI and automation becoming standard in sales processes
- •Increased focus on customer success and retention
- •Virtual selling and digital engagement maturity